DHL study reveals winning logistics strategies for the last mile

Increasing urbanization is making the last mile of delivery more complex and critical for the success of e-commerce companies, according to new research by DHL and market research company Euromonitor.

With over 600 million more people forecast to live in urban environments by 2030 and new technologies creating opportunities for both service enhancement and disruption, online retailers and their logistics partners are being challenged to embrace bold new approaches in order to survive and compete. In the white paper, Shortening the Last Mile: Winning Logistics Strategies in the Race to the Urban Consumer, DHL and Euromonitor have identified the four main trends that are shaping urban last mile transportation - localized delivery, flexi-delivery networks, seasonal logistics and evolving technologies - and ways in which companies can adapt their supply chains to the changing market environment and achieve competitive advantage.

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Thinking in e-commerce

E-commerce is transforming traditional retail, as well as other sectors, to create new models of competition and to blur the lines between B2C and B2B. As the online consumer experience sets the standard for businesses, it’s becoming essential for companies to make e-commerce an integral part of their thinking.