Red and yellow will never go out of fashion - Vetements presents DHL capsule collection
DHL and the fashion label Vetements continue their collaboration to deliver new trends in fashion.
- DHL and Vetements continue collaboration to deliver new trends in fashion
- Ten new stylish DHL-branded fashion items available for spring/summer 2018
Bonn - DHL and the fashion label Vetements presented their extended collaboration for Spring/Summer 2018. Last weekend, Vetements hosted a Paris Fashion Week event at the Parking Europe Garage where the ten new red and yellow pieces - including a T-shirt, hoodie, sweater pants, cap, polo shirt and socks - were exhibited. The collection had been photographed by Vetements' design head Demna Gvasalia at 50 locations around Zürich and installed on two meter high metal plates. In 2015, the popular design collective Vetements first created a unique yellow T-shirt with the red DHL trade mark. Soon after its launch, the shirt became a must-have fashion item for spring/summer 2016 and sparked a trend in luxury fashion of logo shirts.
"This collaboration with Vetements and the broader range of DHL items in their capsule collection is a great privilege for us and a real endorsement of DHL as one of the most recognized and valuable global brands. The Vetements designs emphasize perfectly DHL's role in enabling global fashion and e-commerce with our logistics services. At the same time they also show our commitment to the fashion industry and that we are always in tune with the times," said Ken Allen, CEO DHL Express.
In recent years, the concept of luxury fashion has evolved. The industry is now using non-fashion logos to create new iconic visual statements. With the revamped collaboration between Vetements and DHL, the new collection not only reflects this trend, but takes it to the next level.
The continued collaboration with Vetements is in line with DHL's fashion partnership strategy, which sees the company work with the most relevant organizations in fashion globally and locally. This allows DHL to support the fashion industry in a meaningful way, leveraging its portfolio of end-to-end logistics solutions for fashion, retail and e-commerce. It demonstrates the role DHL plays as one of the most valuable global brands and one of the largest "outfitters" in the world - the company provides Corporate Wear to some 200,000 employees globally. True to the motto: Red and yellow will never go out of fashion.
Topics: DHL (general)
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