DHL Exported announces show dates for the fall 2015 collections
The global platform offers regionally established designers the opportunity to expand their businesses internationally.
- DHL supports the DHL Exported designers in their second round of shows
Bonn - DHL along with IMG, kicks off today the second cycle of DHL Exported at Mercedes-Benz Fashion Week in New York. DHL Exported is a global platform that offers regionally established designers the opportunity to expand their businesses internationally. The Spring/Summer 2015 season saw designers Francesca Liberatore, Hakaan Yildirim, Christopher and Nicholas Kunz and Henry Holland leave their home turf for the opportunity to further their brand footprint in one of four international markets.
The designers now return to their selected location for a second round, this time as local favorites. The Fall 2015 collections will be debuted as follows:
- FRANCESCA LIBERATORE, February 18, 2015
Mercedes-Benz Fashion Week in New York, The Salon at Lincoln Center
- H by HAKAAN YILDIRIM, February 24, 2015
London Fashion Week, Somerset House
- NICHOLAS K, February 27, 2015
Milan Fashion Week, Palazzo Clerici
- HOUSE OF HOLLAND, March 20, 2015
Mercedes-Benz Fashion Week Tokyo, Hall A
As part of the DHL Exported Program, designers receive a fully produced runway show for two consecutive seasons along with marketing and PR as well as logistics support for the duration of the program.
"We are pleased with the evolution of the DHL Exported designers over the last year and the success of the program. We are proud to help them export their work with great success and expand their brand footprint internationally," said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL.
DHL Exported, created by DHL in collaboration with IMG, is an unprecedented program that combines the global marketing platform of the most impactful fashion week events with DHL's unsurpassed logistics capabilities. The program assists designers in streamlining their internal logistics while growing their businesses internationally. DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. Designers from around the globe can submit applications to expand their businesses to one of four key retail markets with an export development strategy that includes shipping and logistics assistance, marketing and public relations support, along with an enhanced social and digital platform.
In addition, DHL Exported provides a venue and production costs for designers to debut their collections on-schedule for two consecutive seasons at one of the following trade events: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.