eCommerce - DHL, FC Bayern München & Tmall Global

FC Bayern Munich is collaborating with Tmall Global, an overseas platform and an extension of Alibaba Group's B2C Tmall business in China, and DHL eCommerce to launch an official FC Bayern Munich online flagship store for consumers in China. With the new online store, over 90 million Chinese fans will now be able to purchase official fan merchandise from the world's leading football team and enjoy a premium shopping experience.

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