Post & Parcel Germany
As Europe’s largest postal company, we deliver around 55 million letters every working day in Germany. Our products and services are targeted towards both private and business customers and range from physical and hybrid letters to special products for merchandise delivery, and include additional services such as registered mail, cash on delivery and insured items.
The postal service for Germany
In the year under review, the German market for mail communication for business customers was worth around €4.2 billion (previous year: around €4.3 billion). Here we look at the business customer market in which we compete, including the companies that operate as service providers in this market – i.e., both competitors offering end-to-end services and consolidators providing partial services. Our market share declined slightly to 62.2 % compared with the prior year (63.4 %).
German mail communication market, business customers, 2019
|Market volume: €4.2 billion||
|Deutsche Post||62.2 %|
- Source: company estimates.
Cross-channel customer dialogue
On request, our dialogue marketing unit offers end-to-end solutions to advertisers – from address services and tools for design and creation all the way to printing, delivery and evaluation. This supports cross-channel, personalised and automated customer dialogue so that digital and physical items with inter-related content reach recipients according to a co-ordinated timetable and without any coverage waste.
The advertising market in Germany reported a slight drop of 0.1 % in 2019 to come in at €26.9 billion. Our share of this highly fragmented market declined to 7.5 % (previous year: 7.8 %).
German advertising market1, 2019
|Market volume: €26.9 billion|
|Deutsche Post||7.5 %|
- Includes all advertising media with external distribution costs; the placement costs are shown as ratios. Source: company estimates.
Dense parcel network further expanded
We maintain a dense network of parcel acceptance and drop-off points in Germany, which we made even denser in the reporting year. Our portfolio of recipient services allows our customers to receive their parcels individually and conveniently. They can decide at short notice whether their parcels should be delivered to an alternative address, a specific retail outlet or a Paketshop. We support business customers in growing their online retail businesses and we can cover the entire logistics chain through to returns management on request.
The German parcel market continues to be subject to competition-driven structural changes. Thus, in addition to the services offered by the established providers, new players have also entered the market, at least some of which provide the delivery of mail items as part of their own e-commerce offering.
The overall larger market volume including these deliveries can only be estimated; we expect our share of this volume to be a good 40 % in 2019, roughly unchanged from 2018.