DHL and IMG invite designers to go global with DHL Exported
- DHL Exported helps locally established designers expand their international footprint
- Opening of applications for DHL Exported Program announced during Mercedes-Benz Fashion Week Berlin
DHL, along with IMG, announced yesterday, during Mercedes-Benz Fashion Week Berlin, the launch of Cycle Two of DHL Exported, a program that supports the fashion industry worldwide. This unique program was first launched last year and helped four designers from various countries successfully grow their businesses and brands internationally. DHL Exported provides an opportunity for designers who are established in their local market and gaining momentum internationally, to expand their global footprint via a show at one of the world's most influential fashion week events.
"DHL Exported has been a real success. We are happy to see that this program has truly assisted some very talented designers in breaking down international barriers and taking their brands to new markets. As the most international company in the world, we are committed to helping businesses of all sizes grow. We look forward to receiving applications from designers around the world and making their journey to international trade a successful one", said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL Group.
Until July 31, designers from around the world can submit their application package for Cycle Two of the program and opt to show their collections at one of the following events: New York Fashion Week, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. This time around designers are required to have been in business for only four years compared to seven previously. The applicants will be reviewed by a committee of global and regional experts in each of these markets who will select the designer which demonstrates the most potential to benefit from presenting their collections at the respective event.
"After the success of the inaugural cycle of DHL Exported, we are excited to once again open applications for the program and help designers introduce their brands to new markets," said Catherine Bennett, SVP and Managing Director, IMG Fashion. "The continued support of the program by the British Fashion Council, Camera Della Moda Italiana and Japan Fashion Week Organization is crucial to the international expansion of participating designers, and together with our partners, IMG looks forward to uncovering the next generation of global brands."
DHL Exported will sponsor four winners for two consecutive seasons each, at the Fashion Week of their choice. Designers will receive a guaranteed spot on the event's agenda along with a funded and produced runway show. DHL will also cover all logistic costs related to producing and exporting the collection to New York, London, Milan or Tokyo for the designers' runway debut, such as international shipping and exporting of hard goods.
The application is open from July 8th through July 31st. Finalists will be chosen in August for committee review and winners will be announced during an event at New York Fashion Week in September.
The application, program details, and nominating committee details are available at DHLExported.com. DHL Exported is supported by the British Fashion Council, Camera Nazionale Della Moda, and Japan Fashion Week.