DHL reels in Razorfish
- Digital marketing strategy targets better use of new media
- Online and classic communication to be more tightly integrated
Razorfish will develop the digital strategy to boost DHL's brand awareness and image value.
DHL is stepping up its online marketing activities and has commissioned Razorfish, a creative specialist in digital marketing, to be the international lead agency in the development of a comprehensive digital strategy.
Wolfgang Giehl, Senior Vice President of Corporate Brand Marketing at Deutsche Post DHL, explained the aim of the new partnership: "Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics business as a whole. The crucial factor here is to integrate the fast-growing digital world with traditional communications media smartly, and Razorfish is an international leader in this area. Its vast know-how and world-wide network will provide outstanding support to our company's efforts to meet this challenge."
Together with advertising and media agencies that are already working for DHL, Razorfish will develop the digital strategy to boost the brand awareness and image value of the world's leading logistics company and by this help further expand its business activities.