DHL announces new integrated marketing and logistics partnership with Manchester United
- DHL named as key sponsor and Official Logistics Partner
- Collaboration with the Manchester United Foundation to improve the lives of young people
Back Row: David Gill (MU), David Wilson (DHL), Phil Couchman (DHL), Richard Arnold (MU). Front Row: Javier Hernandez, Nemanja Vidic, Michael Owen, Anderson, Patrice Evra, Sir Alex Ferguson
DHL has signed a contract to become the Official Logistics Partner of Manchester United, the most popular football club in the world. DHL will undertake a range of logistics services on behalf of Manchester United over three years.
The contract provides the opportunity for a wide range of integrated B2B and consumer marketing activities and events across many platforms including digital advertising perimeter boards, matchday programme, club website and selected events at Old Trafford.
In addition, DHL will work with the Manchester United Foundation in the development of a series of programmes to improve the lives of vulnerable young people in our local communities, more detail on the specific initiatives will follow in the coming months.
David Wilson, Senior Vice President Sales, DHL Express (Europe) said: "This agreement adds another world-class property to our wider portfolio of global logistics partnerships. Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry."
Official Logistics Partner of Manchester United
Phil Couchman, Chief Executive Officer, DHL Express (UK & Ireland), said: "By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own. A major part of our business is to help businesses grow by offering them an efficient and effective international offer. The way that Manchester United has grown from humble beginnings formed by a group of railway workers into a worldwide brand with 333 million followers shows how small businesses can emerge into world leaders."
Manchester United’s Chief Executive, David Gill, is delighted to announce the deal: "DHL are a globally recognised organisation and their commitment to excellence and high standards makes them an ideal partner for Manchester United. I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create."
Manchester United’s Commercial Director, Richard Arnold said: "This deal underlines the continuing global strength of Manchester United. DHL are a like minded global brand with a track record in sports sponsorship and a strong presence in many of our key territories around the world. We're excited at the opportunities this partnership will create for DHL and for our fans around the world."