Deutsche Post to offer online web analytics services to publishers
Cooperation with nugg.ad allows real-time target group analysisBerlin/Bonn, 10/19/2011, 11:00 AM CEST
The product is an effective way for publishers to minimize waste coverage in the area of subscription marketing.
Deutsche Post's Press Services unit is expanding its range of intelligent services for publishers to include an innovative web analytics tool. In collaboration with nugg.ad, Europe's largest online targeting platform and part of Deutsche Post DHL since the summer of 2010, Deutsche Post's online subscription service Leserservice will also offer targeted online marketing.
Lutz Glandt, member of the MAIL Divisional Board and head of the Press Services business unit, sees particular benefit in the enormous flexibility of the new product: "nugg.ad enriches our web analytics with completely anonymous socio-demographic statistics. This will enable publishers in the future to get a much more precise feel for which marketing options work the best for the different target groups. The product is an effective way for publishers to minimize waste coverage in the area of subscription marketing and to design their online marketing strategy as efficiently as possible."
Reducing waste coverage
Stephan Noller, CEO of nugg.ad agrees. "Understanding the characteristics of the target group is extremely valuable for all of the marketing activities of publishers. Beyond reducing waste coverage, these insights above all ensure that the brand message leaves a long-term impression on consumers.
"Since the technical relaunch of the online shop at www.leserservice.de in April of this year, publishers and their marketing agencies have already been enjoying the latest features available to make their dialog with customers more efficient. As of now, internet users can be analyzed in real time and categorized into a particular target group.
Deutsche Post and nugg.ad both adhere to strict data protection and security guidelines that ensure the security of each and every user's data. "Starting now we are not only offering our publishers subscription services, but also relevant statistical information, which combined with user data can be very helpful to optimize the various forms of online marketing," says Glandt. The Press Services unit sees itself as the link between publishers and their customers and strives to offer the best services for both.