Deutsche Post FIFA Women's World Cup 2011™ "National Sponsor" and DFB PartnerBonn/Frankfurt, 06/22/2009, 11:30 AM CEST
Ingo Bohlken (CFO BRIEF Germany) and Dr. Theo Zwanziger (DFB President) signing the agreement*
Deutsche Post has become official premium partner of the German women's national soccer team and Top Partner for the DFB (Deutscher Fussball-Bund) Cup. Ingo Bohlken, Deutsche Post Chief Marketing Officer for BRIEF Deutschland and Theo Zwanziger, DFB President recently signed the two contracts at the DFB headquarters in Frankfurt. Deutsche Post is also planning to support the FIFA Women's World Cup 2011TM as a "National Sponsor".
"The popular sport of soccer and our cooperation with the DFB are a perfect match for us as the postal service provider in Germany," says Ingo Bohlken, BRIEF Germany Chief Marketing Officer. "Our partnership with the DFB and the emotional characteristic of soccer strengthen our brand campaign under the slogan "Die Post für Deutschland'"(The one postal service for Germany). The DFB was our partner of choice and opens up great media possibilities."
With the company's commitment to the FIFA Women's World Cup, Deutsche Post immediately becomes an official Premium Partner of the women's national team. "We are very happy about the fact that Deutsche Post plays a part both in the FIFA Women's World Cup and in our women's national team, the current world champion. This shows that women's soccer with its unique atmosphere and quality offers a very attractive environment for commercial partners. Deutsche Post's connection with FIFA and the DFB has the benefit of creating a tight network for long-lasting sponsorship activities in German women's soccer," says Theo Zwanziger, the current DFB President.
Deutsche Post will also be Top Partner for the DFB Cup
"We are very happy to be able to present Deutsche Post as our fifth national sponsor," says Steffi Jones, FIFA Women's World Cup Organization Committee (OK) President. "We are especially glad that Deutsche Post will help support us in our efforts to advertise for the FIFA Women's World Cup in many ways through their offices throughout Germany. Deutsche Post's network will also be very useful for mailing out admission tickets when the time comes."
Starting with the 2009/2010 season, Deutsche Post will also be Top Partner for the DFB Cup for a duration of three years. Centrally marketed by the international sports marketing agency Infront Sports & Media on behalf of the DFB, the Cup Competition grants attractive patent rights and advertising services to Top Partners, which include four exclusive sponsors from different industries.
New TV contracts now ensure broad TV coverage in live broadcasts of all 63 DFB Cup matches-on the Premiere channel-as well as eight concurrent broadcasts of matches on the German public channels ARD or ZDF. In addition, Top Partners receive access rights to Presenting Packages offered by the broadcasting channels as well as additional communication channels in the stadiums.
In addition to its traditional postal business, Deutsche Post intends to call attention to innovative services and products such as Plusbrief Individuell, Handyporto or the Internet Stamp to win new customer groups for the long-term.
Soccer is still the top sport in Germany: Over 30 million people between 14 and 69 years make up the target group of those interested in soccer and thus offer a suitable platform for successfully placing advertising messages.
- in the back row: Denni Strich, Director Marketing DFB; Karl Rothmund, DFB Vice President for social- and social political affairs; Axel Wursthorn, Senior Vice President Market Communication; Steffi Jones, President of OC FIFA Women World Cup 2011; Petra Kiwitt, Senior Vice President Recipient Customer Strategy and Wolfgang Niersbach, DFB General Secretary.