DHL signs on as the official express and logistics partner for IMG's Fashion Weeks worldwideBonn, 01/11/2008, 10:30 AM CET
DHL will become the official express and logistics partner for IMG's Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a successful year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.
First in its lineup of events will be the Milano Moda Uomo, held from 12 - 15 January, 2008, in Italy and then at Mercedes-Benz Fashion Week Berlin that will take place from Jan. 27 - 31 January. Other shows will continue throughout the year. As the world's leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.
"IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the textile business", said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net. "DHL's regular services cover the entire logistics value chain of the fashion industry - from material purchasing and the sample business to quality control of production and direct delivery to the boutiques of international fashion companies."
Maintaining a partnership with many well known fashion labels and top brands of the apparel industry, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL's presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
"The good working relationship in the United States as well as DHL's worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL's selection as official logistics partner", said Peter Levy, Senior Vice President of IMG Fashion. "And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events."
With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. From 27 - 31 January, 2008, it will again highlight the creativity and design talent in the German capital. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L'Oréal and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.