Speeding into the new season: Deutsche Post becomes lead sponsor of DTMBonn, 01/29/2008, 10:30 AM CET
'DTM is the world's most popular touring car series, offering speed, dynamism and team spirit and as such the fit with ourselves is ideal', commented Jürgen Gerdes on Deutsche Post's latest involvement in motor sport. 'DTM offers its sponsors wonderful showcasing opportunities. By partnering with Germany's leading motor sport series we will be reaching a massive audience and underlining our reputation as the postal service for Germany.' Last year saw some 586 hours of live television broadcasts of DTM races. Across the globe a total of 2,862 hours were given over to DTM coverage. The competition drew over 800,000 spectators to the live race events.
The sponsorship package put together by the Bonn-based Group includes perimeter advertising, outfits for the grid girls and promotional activities targeted at end users during race weekends. Deutsche Post will also be using its presence in the exclusive DTM arena as a business platform to develop and expand important business contacts. The Group's lounge in the drivers' area will also be available to other organisations as a platform during race events.
'We have found a key partner in Deutsche Post, a company that shares fully the values that we ourselves maintain. Just as in DTM, speed and precision are also crucial to success at Deutsche Post', said ITR head Hans Werner Aufrecht, commenting on the new sponsorship deal.