World Mail Award goes to Deutsche Post
Success in the e-commerce award category with ADRESSDIALOGBonn, 05/25/2007, 11:30 AM CEST
The "ADRESSDIALOG" service offered by Deutsche Post picked up the coveted World Mail Award in London this week. The jury described ADRESSDIALOG as a ground-breaking new service in the dialog marketing sector with no comparable offering available anywhere else in the world. The citation stated that Deutsche Post has developed a modern, customized online response channel aimed at making dialog marketing campaigns more successful. The World Mail Awards are acclaimed as the most prestigious award in the international mail sector. The event is organized by UK management services organization Triangle.
ADRESSDIALOG combines in an effective and easy-to-use way the benefits of mailshots with those offered by the Internet. Readers of the advertising message call up a website, enter their personal code and can reply with the simple click of a mouse. They see the same data in the mailing and on the net and in this way the message is personalized for each recipient. Personalization is maintained when they click on form pages including order forms, surveys and competitions. Prefilled forms make responding all the easier.
ADRESSDIALOG is ideal for mailshot campaigns aimed at winning new customers, reactivating old ones or profiling customers more accurately. It includes well developed functions for optimizing address lists, address coding, web design and online response management.
The crossmedia service from Deutsche Post may be leased for the duration of a campaign and can be found at www.adressdialog.de.