Formula One: DHL to recognize the fastest of the fast
For the first time in the upcoming season: "DHL Fastest Lap Trophy"Bonn, 03/08/2007, 10:30 AM CET
"Given these shared demands, an active role in Formula One was the obvious choice for us. By linking the DHL brand to the fastest lap during a race and the trophy for the driver with the largest number of fastest laps during the season, we want to show that you can be fast only if performance, endurance and reliability are finely tuned and all team members pull together," said Wolfgang Giehl, Director of Corporate Advertising and Branding at DPWN.
"The DHL Fastest Lap Trophy recognizes the very things that make Formula One: speed and organisation. The very things that DHL portray. We rely on the most successful partner in this sector," said Bernie Ecclestone, Chairman and CEO of Formula One Management.