Einkaufaktuell available in Kiel and Karlsruhe from this summer
Number of supplied households increases to almost 15.3 millionBonn, 05/30/2007, 11:30 AM CEST
Einkaufaktuell, the Deutsche Post medium for bundled household advertising is expanding within North Germany and Baden. From June 2, 2007, the current distribution area Hamburg/ Lübeck will be extended to include some 270,000 additional households in and around Kiel.
In the Karlsruhe area the full package including carrier medium and enclosures will be distributed for the first time on July 7, 2007, supplying some 330,000 households. It offers consumers in the selected areas a mixture of useful shopping advice and a weekly TV guide.
EINKAUFAKTUELL offers business customers an advertising media combining enclosures with magazine advertising. It contains up to eight enclosures from various companies. Several enclosures include a TV guide which acts as the carrier medium. EINKAUFAKTUELL therefore provides a mix between current, regional household advertising and a TV program guide that includes additional advertising space.
Companies have the option to place advertisements for the entire distribution area or to target individual regional issues. Enclosures can be used across the entire distribution area or in selected target areas with a minimum circulation of 30,000.