Dubai Pearl selects DHL as logistics partner
Billion dollar contract demonstrates integrated solutionDubai, 12/12/2007, 10:30 AM CET
Offering leading edge end-to-end supply chain management, DHL will carry out the daily movement of goods and services to manage the needs of the Dubai Pearl's entire community, through its unique business model - a central control tower team that will act as one point of contact for all logistics needs.
The integrated service offering includes a dedicated multi temperature consolidation center, efficient time windowed deliveries, return logistics and waste management, inventory management and pre-retailing, vendor management on inbound services and retail stockroom services. Offering bespoke tactical and strategic functions the supply chain innovation facilitates improved customer interfacing, consolidated transport optimization and efficient planning.
The US$ 1.3 billion (AED 4.77 billion) contract consolidates DHL's strategic footprint in the Middle East and is a good example of the company's ability to provide integrated solutions tailored to specific market sectors and business needs. DHL continues to offer extended, bespoke handling in increasingly challenging and rapidly changing market environments remaining focused on offering best-in-class solutions that add value and bring DHL's global expertise to the heart of business in the Middle East.
The DHL operation is able to create new dimensions in logistics and harness the largest supply chain and logistics network in the Middle East to provide an integrated solution to a unique set of service challenges by utilizing the expertise of Deutsche Post World Net (DPWN) group of companies composed of DHL Exel Supply Chain, DHL Global Forwarding, Danzas AEI and DHL Express.
Unique logistics challenges are presented by the development's prime location with peak time traffic flow requiring consolidated planning to minimize vehicular movement by 60% and consequently the environmental impact of servicing the Dubai Pearl.
Feasibility studies will consider the use of electric powered delivery vehicles.
The solution encompasses temperature controlled, scheduled deliveries of food produce, high value inventory requiring security control, fragile products as well as the standard retail product profile.
Dubai Pearl is located in the Dubai Technology, Electronic Commerce and Media Free Zone (TECOM). Covering an area of 10 million square feet (929 thousand square meters) the project contains 1,500 residential luxury apartments, six hotels, 50 food outlets, theater, retail and office developments linked together, and built on a circular four-storey podium of approximately 500 meter diameters, between the Dubai Media City and the Knowledge Village. It will connect the two main coastal roads that lead to the entrance of the trunk of the Palm Jumeirah.