Design award for DHL Innovation CenterBonn, 05/25/2007, 11:30 AM CEST
- iF communication design award for new innovation research center
- Award-winning showroom combines ambitious logistics with attractive design
The DHL Innovation Center which opened in March 2007 in Troisdorf, near Bonn, has been given the iF communication design award in the category "Corporate Architecture". Hanover-based International Forum Design which bestows this important international design award paid tribute to the structural synergy of architecture, exhibition, and media design of the showroom at the DHL Innovation Center. The winner of the award is the Triad Berlin project group which helped design and build the showroom. The award will be presented on August 31, 2007.
The DHL Innovation Center acts as a group-wide platform for developing new technologies for Deutsche Post World Net. The aim of the innovation center is to develop new, marketable, and highly innovative products based on future logistics trends. Within the laboratory of the future the Group combines its global technology and innovation management expertise with the know-how of selected technology partners such as IBM, Intel, Motorola and SAP as well as renowned partners from the world of science.
The 1,800 square meter showroom is divided into a series of interactive stations which simulate how global supply chains develop. The showroom is also equipped with RFID-controlled technology as well as light and sound effects. Visitors follow the supply chain from station to station and can therefore build up a good understanding of the correlations between the global flow of goods and logistics networks. One highlight of the showroom is the round strategy table which acts as a projection area to display the global networks. Customers also have an opportunity to use the table for individual demonstrations displaying their own flow of goods and information.
A further station in the showroom is dedicated to products in the GoGreen initiative with which DHL is introducing carbon-neutral products in the market. The exhibits include among other things the prototype of a delivery vehicle which demonstrates how vehicle technologies and alternative fuels could be used in the future.
"In the exhibition area we want to make logistics technologies of the future visible and tangible," says Dr. Keith Ulrich, Director of Technology and Innovation Management at Deutsche Post World Net, of the showroom design.
Its combined research laboratory and showroom makes the DHL Innovation Center unique. No other logistics service provider can boast this kind of facility.