Deutsche Post looking for great dialog ideas
The 2006 Mailing Competition has begunBonn, 01/16/2006, 10:30 AM CET
Deutsche Post is awarding outstanding creative services of German advertising companies in dialog marketing in the "Mailing-Wettbewerb 2006." Agencies can enter their most successful mailings from the year 2005 in four categories until March 3, 2006. The categories are divided into "Standard Format," "Open Format," "Partially Addressed Mailings" and “Self-advertising."
The "Standard Format" category includes all addressed and personalized mailings no more than 235 x 125 mm in size, up to 10 mm thick and weighing no more than 50 g. If the mailing happens to be bigger, it automatically falls into the "Open Format" category. "Postwurfspezial" items are the focus of the "Partially Addressed Mailings" group, and the agencies' own self-advertising falls into the category with the same name.
The Mailing Competition is celebrating its tenth anniversary this year. Since the beginning of 1997 it has continuously grown: In 2005 there were just around 500 agencies participating in the dialog award with over 700 submissions. This year, the agencies can once again submit one mailing per category from the year 2005. Twelve regional juries will award up to three winners in each category in the preliminary rounds. The winners will then participate in the national final round with a renowned and expert jury to take place in the Siegfried Vögele Institute in Königstein/Taunus. The evaluation criteria are concept and strategy, creative idea and implementation, customized approach for the target group, and the efficiency of the campaign.
The winners of the regional elimination rounds will receive the "Deutsche Post Mailing Partner" seal for one year. The winners of the final round also win an appealing cash prize. 3,000 euros await the first place winners in each category, 2,000 euros for second place, and 1,000 euros for third place. The prizes will be awarded at the closing event on July 7, 2006 in the Siegfried Vögele Institute in Königstein/Taunus. Registration forms are available on the Internet at www.mailing-wettbewerb.de.