Gottschalk Brothers Carry Their Burden for DHL Päckchen
TV celebrities promote reduced costs for parcel shippingBonn, 08/21/2006, 11:30 AM CEST
Since May 1, the price for parcels (Päckchen) sent German-wide with DHL has been reduced from EUR 4.30 to EUR 3.90. Also, from August 21 until October 31, customers of the leading parcel and express provider can send their items abroad at a lower price: during this time, the charges are only EUR 7.90 instead of EUR 8.60 to send DHL parcels within Europe. Starting Monday, Thomas and Christoph Gottschalk will promote this offer in a major campaign, featuring themselves as the well-known defiant pair.
Themed "Only our prices are small" the Gottschalk brothers will be presented all over Germany on posters, advertisements, brochures and the Internet during the next three weeks. At a number of selected railway stations their images can be seen as so-called mega air posters. In metropolitan areas radio commercials will be aired and bulk mail distributed to 5 million households. More than that: 500 DHL vehicles will bear the campaign motifs and attract further attention.
"Quick, sure, reliable - that's what DHL stands for as the leading global company for express and logistics. The current campaign should explicitly show to our private customers that big and good does not necessarily mean expensive. We offer high quality at reasonable prices to our customers. The fact that the Gottschalks again share their burden during this campaign for DHL's parcel service makes sense because we've been very successful with the two brothers for years now", explains Boris Mayer, marketing manager for private customer business at DHL Express Germany, the idea behind the promotion.