"We Want to Help" Raises 2.2 Million Euro for Tsunami Victims
- 200 000 parcels auctioned in joint campaign by Deutsche Post World Net and eBay
- Check handed over to "Ein Herz für Kinder"
An extraordinary project in aid of the victims of the catastrophic flood in Southeast Asia has culminated in the handing over of a check totaling 2,208,138 Euro to the "Ein Herz für Kinder" ("A Heart for Children") charity. Deutsche Post World Net and eBay launched a campaign for donations of items to be auctioned on the Internet in aid of children in Southeast Asia. Around 200,000 parcels were donated within just two weeks and then auctioned on eBay over a five-week period.
The campaign posed a number of major challenges for both Deutsche Post World Net and eBay. Only four days lay between the campaign's inception on New Year's Eve and its official launch on January 4. Several thousand parcels had already been received by January 5; within a week the total had risen to over 100 000. Storage space, staffing levels, equipment, and data lines had to be increased several times within a short space of time. Around 400 employees made sure everything ran smoothly, and on average 5,000 auctions were posted on the Internet every day. The web page www.ebay.de/wir_wollen_helfen had over 30 million hits. More than 1 million bids were registered - the highest, at 3,416 Euro, for a notebook.
Parcels were collected in Deutsche Post retail outlets throughout Germany between January 5 and 17, 2005. After being transported to the central collection point, Deutsche Post World Net and eBay were responsible for photographing, describing, and auctioning the contents. All proceeds of the auctions were donated to "Ein Herz für Kinder."