Speed Academy of Deutsche Post starts its second season
Sponsoring promotes motor sport's new talents and emphasizes brand imageBonn, 04/16/2005, 11:30 AM CEST
After its successful start last year, the Speed Academy of Deutsche Post is, also this year, sponsoring the up and coming talents of German motor racing. Six sponsor candidates will, once again, be assessed in a contest of several rounds which will prepare them for their further racing careers. Deutsche Post is here contributing a total of 240,000 euros sponsor money in the four evaluation rounds.
New this year is the additional marketing with the so-called Magalog which is published several times and features the season's latest news. This is a stylishly designed magazine which not only features the latest news from the Speed Academy, in a mix of racing sport related content and advertising from partners, but also includes plenty of useful information concerning cars. The Magalog is free to those who register on www.speed-academy.de. Additionally, the Magalog is also available for approx. four weeks at all gas stations of the Speed Academy partner, Aral.
As in the last season, the Speed Academy will again present an interesting and high level team of drivers. Besides last year's champion, Pacal Kochem, and last year's runner-up, Maximilian Götz, this year's Speed Academy candidates also include Adrian Sutil (all three from the Formula 3 Euro Series) as well as Christian Vietoris and Nico Hülkenberg, both from BMW-ADAC Formula championships, and Marc Hennerici, WTCC touring vehicle world championships.
Besides taking part in racing, the six talents can also expect a special test in which they have to demonstrate their motor sporting potential on as well as off the race track to the jury. The jury will be headed, as in 2004, by motor sport legend, Hans-Joachim Stuck, and the well-known German formula pilot, Timo Glock, whose own career took him to the highest racing league level with support from Deutsche Post.
After his commitment as Formula 1 test driver for Jordan in the 2004 season, Timo Glock this year starts in the American Champ Car World Series, the top formula series in the USA. The other jury members include Porsche Supercup Pilot, Christian Menzel, racing journalist Leopold Wieland (Autobild Motorsport) as well as Premiere presenter Peter Lauterbach and the "Mister Formula 1 at the pit stop" - RTL reporter, Kai Ebel.
The Speed Academy this year also receives intensive support from a series of well-known partners. These include AutoBild Motorsport as well as ARAL Ultimate whose commitment with "powered by ultimate from Aral" is also visible in the Speed Academy's new logo.
With the Speed Academy, Deutsche Post sees the opportunity, besides the social commitment of the promotion of new talent, of combining the positive image bearer of motor sport with its characteristics of speed, reliability and the latest technology, with the brand of Deutsche Post.
Racing enthusiasts can find all the latest information on the Speed Academy 2005, numerous consumer campaigns and plenty of interesting news on: www.speed-academy.de.