Specializing knowledge - optimizing dialog: New seminar programs at the Siegfried Vögele Institute
Successful dialog marketing requires competence and knowledgeBonn, 02/23/2005, 10:30 AM CET
The Dialog-Akademie at the Siegfried Vögele Institute (SVI), a one-hundred percent subsidiary of Deutsche Post, is expanding its seminar offers to include two new programs in 2005. In addition to tried-and-proven seminars on the Prof. Vögele Dialogmethode ®, two additional qualification programs have been developed: the Dialog Competence Management Program and the Sales Leadership Competence Program. Both are based on a holistic, integral approach which unites well-founded knowledge and relevant practical experience. More than 650 Deutsche Post AG marketing and sales managers and executives have already successfully qualified themselves for competition at the Dialog-Akademie.
The Dialog Competence Management Program is specially geared to employees in the fields of marketing and sales as well as agencies in companies who want to purposefully expand their direct marketing activities. The program offers specialized knowledge which can be used to optimize dialog competency and, as a result, customer acquisition activities. At the heart of the program are three building blocks: Dialog Marketing Knowledge, Dialog Marketing Practice and Dialog & Personality. Each of these building blocks consists of three to five seminar modules. In turn, these modules are composed of two interactive seminar days and one workshop day.
All events in the new program are carefully coordinated with one another and can be individually combined. Participants receive a certificate for every module they complete.
In addition, it is possible obtain the degree "SVI Master of Dialog Competence" after successfully completing three compulsory and three optional required modules and a final written exam. No time limits apply.
The Sales Leadership Competence Program was developed especially for the requirements of sales executives. It aims at enabling executives to transfer their own sales abilities to their staff, recognize potential and thus secure the success of the entire sales team. The program consists of five seminar modules which augment one another and can be attended on an individual basis. The focus is on orientation to practice right from the start. Solution approaches are thus developed from concrete situations which participants have experienced in their everyday business life. Participants receive a certificate with the completion of each module. After attending the four seminar modules "Self-Manager," "Staff Manager," "Business Manager" and "Customer Manager," participants furthermore acquire a certificate of "Sales Leadership Excellence."
Both programs are taught by renowned lecturers from science and practice who guarantee participants top-quality interactive trainings.