Reebok Russia warehousing with DHL
Exclusive distributor for Russia and CIS of Reebok - leading American sportswear brand chooses DHLRoosendaal/Grimbergen, 09/29/2005, 11:30 AM CEST
RBK Retail, exclusive distributor for Russia and CIS of Reebok, the American athletic clothing and footwear specialist, has chosen to contract out all warehousing and value added services to DHL Solutions in Willebroek, Belgium.
For Reebok Russia, the DHL services include warehousing clothing and shoes in Willebroek, Belgium. "A logical choice," according to Denis Suslov, Supply Chain Director Reebok Russia. 'Most importantly, DHL has a proven track record in the fashion industry. This was an important requirement and one of the main reasons why DHL was our preferred provider. Secondly, Willebroek is close to the Antwerp harbour, which we recently learned will be expanding. This means Reebok can continue to grow freely in Russia."
In recent years, DHL Solutions has substantially invested in optimising and expanding its services to the fashion industry. These days, a myriad of logistic services are provided for companies such as Gant, Tommy Hilfiger, WE, McGregor and Mexx.
The Willebroek logistics centre is expected to handle three million items each year. These will be stored before they undergo the next step, "fine picking" for the Commonwealth of Independent States (CIS) and "box picking" for Russia. "A fantastic client and a terrific package," said Stanny Matheuse, Managing Director DHL Solutions Belgium. "With clients such as Patagonia and the Federal Police, Willebroek is one of DHL Solutions' strategic locations in Belgium where fashion is an important specialisation."