Deutsche Post Launches new Dialog Marketing Publication
The magazine "Mein Glückstag!" offers an attractive platform for customer targetingBonn, 04/05/2005, 11:30 AM CEST
Deutsche Post takes a new tack on dialog marketing with a brand new direct dialog platform that talks directly to the consumer. With the Internet portal www.meinglueckstag.de successfully up and running (launched on March 14, 2005) the next step is now a magazine of the same name, "Mein Glückstag!" (My Lucky Day!), which is to appear on September 2, 2005. This title, launching with a circulation of three million copies and some 80 pages long, will appear 10 times a year.
Both media offer an attractive and high-quality advertising platform. Delivered to households free of charge, the new magazine is designed primarily for brand manufacturers who advertise, service providers and national retailers who are looking for new ways to target customers effectively. "Mein Glückstag!" is a lively mix of journalism, promotional segments and plenty of sweepstakes and contests with attractive prizes. Effective promotional advertisements and numerous ad specials with comparable buying incentives provide the consumer with plenty of impulses and at the same time give advertisers the chance to gain high-quality address information for subsequent dialog marketing activities.
The publication will be presented to interested companies as part of a road show beginning in April, inviting them to become charter participants. "Mein Glückstag!" from Deutsche Post is the realization of a cross-media marketing scheme that combines effective advertising and various communication channels with the customer. Sweepstakes are included in an interesting editorial environment and a wide variety of response elements are also featured, from the business reply card and Internet to SMS response options. The complementary online portal www.meinglueckstag.de gives companies an additional opportunity to activate customers, e.g. via online sweepstakes.