DHL Takes over Logistics for the New Auction Channel arenaBonn, 11/08/2005, 10:30 AM CET
DHL Fulfilment has taken over the complete logistics for the new auction channel arena media GmbH, whose headquarters are located in Munich. Around 700,000 items will be processed via the DHL logistics center in Langenfeld in the first year, with volumes due to rise. The auction channel, which started at the end of September, works with interactive pricing, whereby the viewers compete directly with each other over the sale price.
The products range from highly valuable brand name items to vacations to collectors’ items that are only available in a limited number. DHL Fulfilment, the business unit within the DHL Express division focusing on complete logistic solutions, has developed a tailored integrated logistics and IT solution for arena media GmbH.
The range of services encompasses procurement management, acceptance of goods including quality control, warehousing, order picking, and packaging of the items as well as delivery to the buyer’s front door. In addition, DHL Fulfilment processes the complete accounts receivable and returns management and also operates the customer service center.
“The know-how and many years of experience in the mail-order retail business were significant factors when deciding upon DHL Fulfilment,” says Mina-J. Schachter-Radig, Managing Director of arena media GmbH. “This also brings good presence for the end consumer: It was important for us to choose a trustworthy and experienced logistics partner for the sake of our customers, because customer satisfaction is our highest priority.“