Jung von Matt Handling Deutsche Post Brand CampainBonn, 01/21/2005, 10:30 AM CET
Deutsche Post's new brand campaign will be handled by the Jung von Matt advertising agency (Spree in Berlin office). The campaign's objective will be to give the Deutsche Post brand a distinctive image as a solutions-oriented communications service provider. Deutsche Post has long been more than a pure and simple mail transport operator - in fact, it is now a leading provider for direct communications.
Deutsche Post offers a comprehensive range of mail products, interactive marketing services and outsourcing and systems solutions. All of which it uses to create efficient communications solutions that its business customers can use to protect and boost their commercial success.
A total of four top-flight agencies vied for the account, each presenting outstanding strategic concepts. Following an intensive review, Jung von Matt's advertising plan was selected as the most convincing. The campaign will start in March of this year and will include country-wide mailings in addition to print and TV advertisements.