More Dialogue in Politics and Government
Deutsche Post founds ProDialog Initiative in BerlinBonn, 05/20/2005, 11:30 AM CEST
Deutsche Post is promoting dialogue between political parties and voters, organizations and their members, and between communities and their citizens with the founding of the Pro Dialogue Initiative starting in June. As a communications service provider, Deutsche Post hopes to interact with specific political and social groups, as well as communities in this initiative, in order to reveal to them the advantages and possibilities of direct communication using dialogue marketing. Kerstin Plehwe, former President of the German Direct Marketing Association and long-time dialogue marketing expert, is taking charge of this.
<link href="http://www.prodialog.org/" target="_blank" >ProDialog</link> will be available as a platform for service and know-how in Berlin politics. It will provide intensive counseling and promote the establishment of professional dialogue marketing in political parties, communities and organizations. Knowledge of the tools and the modus operandi for dialogue marketing is currently not widespread in these areas. The search for affordable alternatives for direct and effective communication with citizens is the reason for the idea of focusing the promotion of dialogue marketing in politics and government. For this Deutsche Post is banking on its years of expertise as a total service provider, from consulting, address service, printing and packaging, to shipping, to response analysis.
The initiative's diverse range of activities will include intensive PR work, various events and presentations, and continuing education, along with the preparation of dialogue platforms on a variety of topics and consultation opportunities. On top of this, the initiative plans to coordinate with scientific institutions on the execution of research.
Hans-Dieter Petram, member of Deutsche Post's Board of Management, sees the strengthening of dialogue between the government and its citizens as a great opportunity for the continuing demand for individual political communication. "This initiative will offer a comprehensive offer of service and activities that is unique in Europe," said Mr. Petram.