Deutsche Post publishes "Dialog Marketing Catalog 2005"
Overview of all dialog marketing-related services significantly enhancedBonn, 03/29/2005, 11:30 AM CEST
Deutsche Post has published a new catalog covering all aspects of its dialog communication services. In just under 200 pages, the brochure presents a detailed description of the following areas: address and database management, lettershop, fulfillment and Customer Service Center. Deutsche Post offers the advertising industry wide-ranging expertise from a single source along the value chain in the area of direct marketing.
The previous Merkur Catalog has been merged with the "Dialog Marketing Catalog 2005". The range of address management services offered is a focus of the new reference work. By providing a wide range of target group addresses, Deutsche Post enables its customers to make individual selections: with almost five million German business addresses, around 97 percent market coverage is achieved in each target group, and over 34 million household addresses correspond to almost the entire German market. To these can be added relocation addresses, several hundred mail order buyer address lists and also international consumer addresses.
The catalog may be ordered free of charge by e-mail at: firstname.lastname@example.org