DHL Receives Platinum Award as Asia's SuperBrand
DHL Honoured with Reader's Digest SuperBrands Platinum and Gold AwardsBonn, 06/07/2005, 11:30 AM CEST
DHL has underscored its position as leading express and logistics company winning the Platinum Award in the Airfreight/Courier Service Category at the seventh annual Asia SuperBrands 2005 Survey organised by Reader's Digest.
DHL is the first company that has been awarded the Platinum Award for the Asia region since the category was introduced in 2004. In addition, for the same category, DHL received Platinum Awards in the SuperBrands 2005 Surveys conducted in Hong Kong and Singapore and Gold Awards in the SuperBrands 2005 Surveys carried out in Malaysia, the Philippines, Taiwan and Thailand. The Platinum Award represents the highest honour conferred on a brand in the survey. Only brands with a rating score two times or more than that of the nearest competitor receive the Platinum award. Gold Awards are given to brands that score clearly above their competitors.
"DHL is honoured to be recognised as the leading brand in our industry by consumers. This is only possible when you combine our investments in the region and commitment to the customer with our hard work and marketing efforts." Explained Scott Price, Chief Executive Officer, DHL Express Asia Pacific, "With our investment in excess of USD 1.4 billion in facilities and infrastructure across Asia Pacific over the last few years, we are in a position to provide customisable express and logistics solutions and allow customers to move their goods across borders seamlessly and quickly, thereby ensuring customer satisfaction and building trust in the DHL brand."
"We are very honoured to receive the Platinum Award and be voted Asia's favourite brand in the Airfreight/Courier Service category," said Peter Landsiedel, Chief Executive Officer, DHL Danzas Air & Ocean, Asia Pacific. "This award, together with the Platinum and Gold Awards received in the six countries, reflects our commitment in consistently delivering outstanding quality and value to underscore that for DHL, the customer always comes first."
The Reader's Digest Asia SuperBrands Survey is an annual region-wide initiative covering over 40 categories of products and services. The survey was carried out in six markets across Asia: Hong Kong, Malaysia, Singapore, Taiwan, Thailand and the Philippines - asking thousands of consumers in each market through questionnaires and telephone interviews. Participants voted for their single favourite brand in over 40 categories of products and services based on five brand attributes - quality, value, trustworthiness, image, and understanding of customer needs.
Last month, DHL's leadership and achievements in the express and logistics industry were recognised at the prestigious DHL 2005 Asian Freight & Supply Chain Awards (AFSCA), organised by leading freight industry newspaper Cargonews Asia, as DHL clinched awards for Best Express Operator for the 19th consecutive year and Best 3PL - third party logistics provider.