DHL Global Mail: The new brand for worldwide mail services
Deutsche Post World Net is now using the power of the DHL brand for international mail services in EuropeBonn, 01/10/2005, 10:30 AM CET
Deutsche Post World Net is now using a new umbrella brand in Europe for its international mail service outside of Germany as well. Deutsche Post Global Mail has become DHL Global Mail. With this decision, the Group is systematically following its one-stop-shopping concept and offering global mail, express, and logistics solutions from a single source. Despite the change in brand name, DHL Global Mail remains an independent organizational unit of DHL Express.
"Awareness of the DHL brand is very high worldwide and this will benefit us," confidently says Klaus Knappik, Chairman of the Divisional Board Mail International at Deutsche Post World Net. "Combining the international mail business with the express and logistics expertise of DHL makes our product portfolio unique worldwide."
The new brand was already introduced this past fall to the Americas and the Asia-Pacific area. In Germany, the national and international mail business will continue to fall under the Deutsche Post brand.