DHL demonstrates global logistic competence with corporate wear
- Unified uniforms for 110,000 employees in over 200 countries
- Standardized outfit enhances customer confidence in DHL
- DHL develops unique logistics solution for corporate wear-rollout
DHL, the world's leading express and logistics company, is introducing a new corporate wear. Starting with the Asia/Pacific region, 110,000 DHL employees in over 200 countries and territories in the next nine months will be provided with new uniforms. More than 1.4 million garments will be shipped by DHL in the biggest-ever rollout of a new corporate wear.
"The successful management of this highly challenging process demonstrates the outstanding logistics competencies of DHL", said Klaus Zumwinkel, Chairman of the Board of Deutsche Post World Net, DHL's parent company. "DHL is the first express and logistics company worldwide to handle a project of such a volume in such a short time. The new uniforms give DHL a human face, making DHL employees instantly recognizable as ambassadors of a strong brand. It will help enhance customers' confidence in DHL and make it an even more attractive employer."
The global rollout of the new corporate wear engages all DHL business areas; Solutions, Danzas Air&Ocean, Freight and Express, and using every possible form of transportation; rail, road, ship and airplane. The complete logistics and supply chain is in the hands of DHL Solutions. Three Regional Distribution Centers in Europe (Hamburg), Asia/Pacific (Hong Kong) and the Americas (Columbus) plus a local distribution centre in China (Shanghai) manage warehousing, commissioning and delivery to more than 5,000 local sites. The rollout will start in Asia/Pacific as most of the textiles are produced in the region.
The dynamic look of the new DHL corporate wear clearly underlines the brand's corporate philosophy. The design successfully combines functionality with quality. Customer and employee acceptance played an essential role in choosing the design, which reflects DHL's easily recognizable yellow-and-red corporate colors.
The design was tested through interviews in eight countries with 3.600 drivers and couriers taking part in extensive trials. In the next nine months, each courier will receive a personal kit with the first outfit containing up to 39 items. DHL developed a unique new sizing system to make sure the new uniforms fit perfectly despite differences in local sizing systems. It covers female, male and unisex sizes, offering up to 118 different sizes.
Since the merger of DHL with Deutsche Post World Net in 2003, the company has bundled all its logistics, express and international mail activities under the DHL brand, benefiting from its global recognition and acceptance among business and private customers worldwide. By having developed the know-how and IT infrastructure necessary to manage its own corporate wear roll-out, DHL has built up specific competencies which it now offers to external customers. These competencies, which yield significant added value and savings potential for clients, cover the entire supply chain including procurement and financing of goods, production logistics, IT platforms and market logistics world-wide.