Know-how for successful cross-border campaigns
Deutsche Post Global Mail publishes international direct marketing reference manualDüsseldorf, 09/28/2005, 11:30 AM CEST
Markets are becoming more and more international and, increasingly, companies are acting globally. Anyone who wants to be successful in this borderless competition must also face new challenges in advertising communication. "Internationales Direktmarketing - Grundlagen, Best Practice, Marketingfakten" is the name of a reference manual initiated by Deutsche Post Global Mail supported by its expertise.
In addition to the fundamentals for cross-border direct marketing, experts, among them Professor Manfred Krafft, Marketing Chair at the University of Münster and Professor Jürgen Hesse, Managing Director of the Siegfried Vögele Institute, provide analyses and valuable tips for a global customer dialog.
The book is published by Gabler Verlag and has three main topics. The reader first receives scientific fundamentals and basic information that is of major importance for international dialog marketing campaigns. The second part conveys real world knowledge for use in the real world.
Marketing decision makers from business give valuable tips and deliver interesting case examples for successful dialog marketing across borders. The third part offers the readers important and campaign-relevant data on 17 European countries and the USA.
The structured set-up and variety of topics makes "Internationales Direktmarketing - Grundlagen, Best Practice, Marketingfakten" a helpful tool for expanding into other countries using dialog marketing. The book also provides the theoretical basis and thus contributes decisively to the success of cross-border campaigns.
The breakdown into theoretical, practical, and service components makes the book suitable for working executives, consultants, and decision makers as well as students and business administration lecturers with an emphasis in marketing.
Deutsche Post Global Mail
Internationales Direktmarketing - Grundlagen, Best Practice, Marketingfakten
Gabler Verlag, EUR 29.90
Publication date September 28, 2005