Tool for borderless direct marketing
Direct Marketing Monitor 2005 to be presented at DIMADüsseldorf, 09/28/2005, 11:30 AM CEST
Only 44 percent of the Chinese are regularly reached using mailings - an incomparably low advertising impact. The situation in Japan is quite different: the mailings density is around 91 percent, the response rate ranges well above the Asian average. 59 percent of the Japanese read their direct mail regularly, compared to the average for Asia of only 44 percent.
Those are just two examples from the study "Borderless marketing. Borderless success." by Deutsche Post Global Mail - known on the other side of the German border as DHL Global Mail. In addition to facts and figures from Europe and the USA, the third issue of "International Direct Marketing Monitor" for 2005 also includes data from the Asia-Pacific region, specifically: China, Japan, Hong Kong, Singapore, Australia, and New Zealand.
The international study provides an informative overview of the direct marketing environment in 24 countries. The survey is focused on consumers: 13,000 interviews were conducted with consumers worldwide. The study conveys useful basic knowledge and answers all important questions concerning dialog marketing in foreign markets. Structured country reports are a valuable work tool for effective planning of international direct marketing campaigns.
They enable a direct comparison of countries. Socio-demographic data, information on the economy and the status of direct marketing in the individual countries provide a useful framework for orientation. Furthermore, the study provides information on direct marketing trends, consumer trends, preferences for mail order and forecasts by experts on all matter of direct marketing topics.
Deutsche Post customers should find it easier to enter new markets using International Direct Marketing Monitor 2005. The tool offers companies active in direct marketing the opportunity to utilize globalization successfully for worldwide cross-border campaigns.
International Direct Marketing Monitor 2005 can be ordered free of charge on the Internet at www.deutschepost-globalmail.de.
Deutsche Post at DIMA: Hall 9, stand F47