DHL advertising campaign wins gold and silver in AsiaBonn, 07/05/2005, 11:30 AM CEST
The DHL advertising campaign "No One Knows Asia Pacific Like We Do" was awarded first prize at the EFFIE Singapore 2005 Awards and received the coveted Gold EFFIE in the "Delivery Systems and Products" category. Only three gold awards were awarded across all categories at this internationally esteemed competition for the most effective marketing campaigns in Asia. At the Asian Brand Marketing Effectiveness (ABME) Awards, DHL also won the prestigious silver award in the "Best Marketing Campaign For Regional Brand Development" category for the same campaign.
The campaign has been deployed in all DHL markets in the Asia-Pacific region since May 2004. Last year "Media Magazine" had already named DHL "Marketer of the Year" for this and the campaign also won the "International Print Campaign of the Year" at the Sixth Annual Singapore Advertising Hall of Fame Awards. The advertisements emphasize DHL's sound knowledge of local markets and the increasing importance of the Asia-Pacific region, in which DHL has posted double-digit growth rates in recent years.
"With the award-winning advertising campaign 'No One Knows Asia Pacific Like We Do,' we have succeeded in further underpinning DHL's claim as the strongest brand in the logistics and express field for our customers in Asia," boasts Wolfgang Giehl, Head of Corporate Branding & Advertising for Deutsche Post World Net.
The EFFIE Singapore Awards were organized this year by the Institute of Advertising Singapore for the second time, received 70 entries from more than 30 creative and media agencies and were evaluated by 62 experienced advertising professionals. A total of 11 EFFIE Awards were presented.