Transparent ocean freight solutions for Woolworth
DHL handles Asian imports for the trading companyBonn, 08/27/2004, 11:30 AM CEST
DHL Danzas Air & Ocean is now handling part of the ocean freight transports from Asia for the trading company Deutsche Woolworth GmbH. The air and ocean freight specialist Deutsche Post World Net transports approximately 1,200 TEUs from Asia to Woolworth's main warehouse in the Westphalian town of Bönen. Transparency of shipment data is ensured along the entire delivery chain.
"We procure approximately 50 percent of our product range from manufacturers in the Far East. Our logistics thus need to be punctual and reliable above all else," said Dr. Harald Gerking, Supply Chain Manager at Deutsche Woolworth. "DHL is a well-positioned company which can guarantee these two factors paired with the high level of innovation and flexibility which we need," added Gerking. "Our retail stores have very limited storage capacity." Deutsche Woolworth operates more than 300 department stores in Germany, offering its customers quality at low prices. In order to accomplish this the company is dependent, among other things, on highly efficient supply logistics. As goods are not to be stored in the central warehouse any longer than necessary, products from the suppliers must arrive in Bönen shortly before they are to be delivered to the department stores.
DHL Danzas Air & Ocean makes sure this process works smoothly. The goods are consolidated beforehand in Asia in order to make optimal use of the container capacities. "We then ship the containers from several harbors in northern China and the Singapore region," said Kerstin Diedrich, Key Account Manager at DHL Danzas Air & Ocean. Depending on which harbor they come from, the containers arrive in Rotterdam approximately 30 days later. "From there they are usually transported to Germany on inland vessels," commented Diedrich. Unless, of course, the wares are needed in Bönen even faster: "In that case we can gain two days by transporting the goods from Rotterdam to the customer by road."
Even though timely delivery is very important as most of the goods are for special sales promotions, it is not DHL Danzas Air & Ocean's transport qualities alone which make it Deutsche Woolworth's preferred partner for Asian transports. In today's logistics, transparency of shipment data along the entire delivery chain is just as important as the goods themselves.
Both companies work together closely on pilot projects and are in the process of developing information technology solutions custom tailored for Deutsche Woolworth. This includes the transmission of the data by DHL at the times requested by Woolworth and defined interfaces integrated directly into the customer's system. "DHL is able to develop new and innovative logistics concepts together with us," said Gerking.