Letter-Writing Popular with Millions of Germans
Successful "Germany is Delighted!" summer-time letter-writing campaignBonn, 08/25/2004, 11:30 AM CEST
With two million people taking part since early August, Deutsche Post's latest summer-time letter-writing campaign can report an excellent interim balance. Deutsche Post launched this large-scale campaign to make private customers more aware of letters as a means of communication and increase their interest in writing letters. The message sent by the campaign's title "Germany is Delighted!" is loud and clear: Letters bring pleasure and are both a contemporary and personal way of communicating.
At the same time, this campaign underscores Deutsche Post's - one of the world's leading logistics groups - traditional core competency as a letter mail service provider.
The campaign revolves around a postcard featuring stickers and sayings such as "Be happy!", "Good-mood letter" and "Happy for you!". Distributed as "Postwurf" unaddressed mail, as an insert in magazines and at postal retail outlets, this card entitles the sender to participate in a contest where EUR 5,000 can be won each day during the month of August.
Some 500,00 letter-writing enthusiasts have already spontaneously participated in the PR campaign. Approximately 17,000 customers have taken advantage of the offer to have their photo printed directly on the spot, sent by mail or, parallel to this, put on the Internet. Participating customers can access and download their photo together with letter "smileys" for their own use at www.briefeschreiben.de. The Germany is Delighted campaign will continue through August.
Entry cards are available at all postal retail outlets or at www.briefeschreiben.de.