DHL, Official Logistic Partner of Formula One(TM)Bonn, 05/11/2004, 11:30 AM CEST
With immediate effect, DHL has been appointed a Global Partner of Formula One (TM) in the logistics category. As part of its partnership, DHL will set up a logistics centre offering a special 24 hour Express Service within the circuit at each Grand Prix event.
"As a leading company in their field, DHL fits well with Formula One TM as both strive to achieve a combination of teamwork, speed and efficiency" said Bernie Ecclestone.
As the world's largest racing sport, Formula One TM offers a strong communication platform in the sports sector. This year, a record of 18 races will take place in 16 countries on five different continents. Becoming a Global Partner of Formula One TM therefore offers an ideal communication platform to strengthen and increase awareness of the DHL brand.
This agreement comes in an important year in Formula One's TM history, as for the first time races take place in the Middle East, in Bahrain and in the People's Republic of China, in Shanghai (September 24-26).
DHL is already the market leader in China. With Shanghai becoming a Formula One TM location, the Group now has the opportunity to reach new audiences and further exploit opportunities in the Chinese market, as well as in the rest of the world.