What do DHL and Domino Day have in common?
Deutsche Post World Net's new TV spotBonn , 05/10/2004, 11:30 AM CEST
DHL logistics is like Domino Day 365 days a year in 220 countries and territories. A clear coordinated process chain - the interaction of individual elements yields a meaningful while fascinating whole. Deutsche Post World Net's new advertising spot shows how it goes: 30,000 yellow dominos, numerous DHL model cars and airplanes and, as the lead actor, an astonished Thomas Gottschalk, whom brother Christoph Gottschalk playfully shows: this is how logistics works.
The advertising spot was filmed by Markenfilm, Hamburg, under the direction of Thomas Krygier; the overall concept was the brainchild of the Jung Von Matt agency. The TV spot is now being shown on all large private broadcast stations.