Tool for cross-border direct marketing campaignsDüsseldorf, 09/27/2004, 11:30 AM CEST
Deutsche Post presents "Direkt Marketing Monitor International 2004"
Mailings continue to stand head and shoulders above all other advertising media - with the sole exception of print advertising - on the international popularity scale. Dialog marketing is particularly well-received in Eastern and Southern Europe where, by way of example, 64 percent of mailshot recipients in Spain and 63 percent of the same target group in Hungary regularly read mailings. And, in almost all European countries, women are more receptive than men to promotional letters. These are examples from Deutsche Post Global Mail's current "Direkt Marketing Monitor International 2004" (DMMI). The study, entitled "New Markets, New Chances", contains marketing information from 17 European countries, including four EU accession countries as well as the USA, and is being presented for the first time at DIMA 2004.
Deutsche Post Global Mail would like the publication to ease its customers' entry into new markets. The study communicates valuable basic knowledge and provides answers to all important questions about dialog marketing in foreign markets. DMMI's structured country reports represent a valuable working tool for effective planning of international direct marketing campaigns, as well as facilitating cross-national surveys. Socio-demographic data, information about the economy and the status of direct marketing utilization in the individual countries additionally provide useful guidelines. The study also has in store sources of information on direct marketing and consumer trends, preferences for mail-order retailing, and expert prognoses about direct marketing.
"Direkt Marketing Monitor International 2004" can now be obtained free-of-charge as an Internet download at www.deutschepost-globalmail.de.
In addition to DMMI, Deutsche Post Global Mail is preparing another useful tool for international direct marketing success. At the beginning of 2005, the manual "Internationales Direktmarketing - Grundlagen, Best Practice, Marketingfakten" (International Direct Marketing - Fundamentals, Best Practice, Marketing Facts) will be published by Gabler Verlag. Other than the fundamentals for cross-border direct marketing, the trade publication imparts worthwhile success stories from the practice, as well as marketing facts from individual countries.
Deutsche Post at DIMA: Hall 15, Stand C02