10 years Deutsche Post AG
A model for success in both privatization and internationalizationBonn, 12/29/2004, 10:30 AM CET
"Deutsche Post will continue its winning strategy of internationalization in the future," assures the Group's Chairman of the Board Klaus Zumwinkel, in celebration of Deutsche Post's ten-year anniversary as a stock corporation. In a letter written by Zumwinkel, thanks were paid to all 380,000 employees for their commitment in making such remarkable changes possible. The dynamic growth of the company over the course of the last tens years is regarded across the globe as a model for absolute success in both privatization and internationalization.
The Group is highlighting its innovativeness in a traveling exhibition, which goes on tour at the start of 2005. A TV advertisement running in January features the Gottschalk brothers congratulating Deutsche Post employees for ten successful years as Deutsche Post AG.
Ever since the once heavily indebted federal agency, Deutsche Bundespost Postdienst, was transformed into the stock corporation Deutsche Post AG on January 1, 1995, the company has evolved into a healthy and internationally active enterprise. Only five years after establishing the stock corporation, Deutsche Post followed through with an initial public offering and has kept its standing as one of the most important German companies listed on the DAX 30 stock exchange. Today the Group is known worldwide as Deutsche Post World Net with 380,000 employees in over 220 countries and territories and in 2003 recorded annual earnings of EUR 40 billion.
Deutsche Post positioned itself well for the mounting competition in the 1990s with a comprehensive modernization of its mail and freight logistics as well as its steadfast commitment to develop new and innovative products and services. With several subsidiaries and holdings as well as alliances with national postal service providers and private mail companies Deutsche Post is now in the position to prove its mettle during the liberalization of the European postal markets. And only an international and efficient course of action is capable of meeting the growing customer demands for worldwide logistics services.
Aside from the classic domestic postal services within Germany, Deutsche Post is now offering express and logistics services on all five continents with the help of its subsidiary DHL. An annual volume of 1.5 billion items are delivered to some 4.2 million customers by road, ocean and air - from the express letter to containers weighing in the tons. DHL Global Mail consolidates the international mail business and is a worldwide market leader in cross-border mail. Deutsche Post has also assured its presence in all national mail markets with acquisitions in the Netherlands, Great Britain, Spain and the USA.
And it also is worth mentioning that Postbank AG, with its IPO on the Frankfurt Stock Exchange in the summer of 2004 and its status as Germany's leading retail bank with 12 million customers, also belongs to the Deutsche Post World Net Group.
The reformation of the former Deutsche Bundespost also meant countless advantages for its postal customers. Thanks to massive investments in modern logistics systems letters and parcels are delivered much quicker. Compared to 1995, for example, when 89 percent of letters placed in mailboxes before the last pick-up arrived the next day in the addressees' mailboxes, the rate has now risen to 95 percent - this delivery time is equal to express delivery service in some countries, for which an extra fee has to be paid. This has assured Deutsche Post a top world ranking.
Services offered through the retail outlets were also improved: the opening hours increased from a weekly average of 30 hours (1995) to 42 hours a week (2004) due to the introduction of the flexible postal agent concept. The 12,000-plus retail outlets offer not only the standard postal products, they also offer services such as cell phone or electricity contracts.
Business customers now enjoy customized solutions that go far beyond the usual mail and parcel transport. Innovations such as Packstation or the PC-based franking program are upping the ante and setting new standards throughout the world. Deutsche Post privatization has caught the attention worldwide as a real success story, which is shown by the high degree of interest shown in other countries.