Worldwide advertising for Deutsche Post World Net
International parcel, express and logistics business under DHL brand
Jung von Matt agency wins the pitchBonn, 02/11/2003, 10:30 AM CET
Deutsche Post will be kicking off a worldwide advertising campaign this spring for the relaunch of its parcel and logistics business under the DHL brand. The bid for the development of the TV and print campaign was obtained by Jung von Matt, the Berlin advertising agency. The Ogilvy&Mather Agency, with its worldwide network, will be responsible for local implementation.
Europe will be the focus of the Group's new campaign. But Deutsche Post World Net will also advertise its worldwide brand for express and logistics, DHL, in Asia and the USA through this campaign. The Gottschalk Brothers will once again be featured in the German TV spots.
Carat Wiesbaden (for Germany and Europe) and Mediaedge-CIA (for the rest of the world) have been commissioned as media agencies.