Deutsche Post expands international pen pal club
LETTERNET, a success the world over, is now for adults as wellBonn, 08/19/2003, 11:30 AM CEST
Deutsche Post has made its thriving international pen pal club LETTERNET available to those over 18 years of age starting this August. Originally begun as a pen pal club for kids and teenagers, its expansion is Deutsche Post's response to the club members' call for more.
The pen pal club has been a great hit among kids and teens keen on letter-writing: Since being founded in 1997, LETTERNET member numbers increase by the thousands each month. There are currently more than 250,000 active LetterNetties in more than 100 countries. And the numbers of those over 18 years of age are growing steadily. Deutsche Post has expanded its successful pen pal club concept to include them and other adults who enjoy corresponding through letters - the name LETTERNET stays the same, of course.
The club's quarterly magazine "Lettermag" will also adjust to the club's new scope.
From the end of August, the magazine will appear in two different audience-oriented versions: "Lettermag Young", in its original form, for children and teenagers and "Lettermag" for young adults in a newly designed format.
Numerous options for dialogue as well as an own webiste www.letternet.de get people writing letters and motivate them to take part in the international corresondence network. Thus, the slogan of the expanded LETTERNET is: "Discover the world through letters."