Deutsche Post restructures Direct Marketing Centres
Stronger customer orientation and new offersBonn, 01/23/2003, 10:30 AM CET
Deutsche Post has now restructured its Direct Marketing Centres (DM Centres) in order to better support its business customers in the acquisition of new customers and the cultivation of customer loyalty. The main task of the DM Centres is supporting small and medium-sized companies. In the future, special focus will be placed on consultation in regard to comprehensive, customer-specific solutions. In addition to this new orientation in focus of services, DM Centre locations have also been optimised. Taking optimum availability for the target group into account, the number of DM Centres is being reduced to 30 while the size of the workforce there is being increased.
"To many companies, the complexity of a professional direct marketing campaign represent a real hurdle," explains Werner Scheller, Managing Director Sales Commercial Customers. "We can support these companies by handling the entire planning and implementation of their advertising campaign."
The Bestseller Mail product, for example, provides everything from a single source. This full-service offer includes comprehensive, individual consulting, production, and postage-optimised shipment of mailings at a previously agreed-upon price. Successful advertising should be possible on any budget, which is why Deutsche Post also cooperates with professional partners. Customers have just one contact person, however. The restructured approach also includes closer cooperation with those Deutsche Post subsidiaries which also offer a range of solutions for direct marketing novices. One example of these is the Mailingfactory, which helps companies to create mailings over the Internet. Required information such as text, addresses, logo and signature are sent to the Mailingfactory online in an MS Word document. Deutsche Post handles everything else, all the way to shipping.
Many tried-and-proven offers from the DM Centres have been expanded and custom-tailored to the needs of small and medium-sized businesses. Participants are now always given a presentation on a current direct marketing topic during tours through Deutsche Post mail sorting centres. The range of seminars has been updated. Even the consultation hours for mailing-related questions in the DM Centres have been revised. They are now even more strongly oriented to the concrete concerns and advertising budgets of the individual customers. In addition, Deutsche Post is intensifying in its cooperation with external partners, in particular events with members of chambers of industry and commerce, chambers of handicrafts, marketing clubs, business associations, trade organisations, and other interest groups.
DM Centre locations are listed at: www.direktmarketing.de