Global E-Tailing 2025 - Scenario 3
Scenario 3 - Artificial intelligence in the digital retailing sphere
The main driving-force behind the global economy is the dynamism and innovative flair of information technology. People are living in a highly developed digital culture. Data glasses, smart contact lenses and other wearables have become indispensable parts of everyday life. Intelligent avatars serve as virtual shopping advisers. Often they act independently and "purchase" everyday goods, for example. Web shops adapt their offerings to customer profiles in real time; the avatars present supposedly interesting products to their users in "personal shopping hubs". Stationary retailing and the showrooms of the online shops also operate with simulations which are tailored to customer's requirements.
Same-day delivery is standard practice in major cities. Retailers and logistics companies can often predict requirements on the basis of precise customer data. They send off the goods - in some cases via automated solutions such as drones - even before the customer has ordered them.