Global E-Tailing 2025 - Scenario 2
Scenario 2 - Self-presentation in virtual communities
People are prospering. For the first time in history, a middle class with a comparatively strong purchasing power has developed worldwide. This has been accompanied by a shift in values, with the focus on leisure time rather than on work. Self-fulfillment and individual lifestyles are more important than success in one's job. Trends are mainly set by international lifestyle communities. They have a strong influence on the shopping habits of broad sections of the public. Small, innovative online retailing platforms serve the different communities, while large online retailers and platforms take care of the mainstream market. Stationary retailing is principally focused on "experience" shopping.
So-called wearables are a standard feature of everyday life. One of the main purposes of this portable technology is to measure and optimize one's own actions - in relation to nutrition or fitness, for example - and to continually exchange information and experience within the community. As a result of the boom in online retailing, the volume of goods transported by the logistics companies has increased substantially. To prevent completegridlock, a number of conurbations have brought in stricter regulations for the delivery of goods.