Pioneer in protecting the climate - new initiatives for reducing emissions
Following the release of the UN world climate report in February 2007, the topic of climate protection has been attracting more public attention than ever before. The logistics sector, with its business model based on the transport of goods, is a major producer of emissions and therefore has a responsibility to develop a more effective strategy for protecting the climate. What is Deutsche Post World Net, as the world's leading provider of logistics services, doing to meet this challenge?
Deutsche Post World Net engages in a wide variety of activities aimed at protecting the climate. The focus of the Group's efforts is on lessening the impact of business activities on the climate by reducing emissions and offering customers the option of selecting climate-neutral means of transport that contribute to protecting the climate. Deutsche Post World Net has therefore defined its own quantitative objective, which calls for a 5% reduction in CO 2 emissions generated through its own road transports in Europe as based on the 1990 comparable.
Our efforts aimed at reducing emissions include efficient route planning, the optimization of vehicle cargo loads and driver training. Environmental guidelines clearly establish what needs to be done in the Group in order to protect the climate.
Deutsche Post World Net is playing a pioneering role in protecting the climate through its GOGREEN initiative. The basic idea behind the GOGREEN shipping option involves the calculation of emissions generated during transport and the neutralization of the impact on the climate through specific climate protection measures. The Group has been offering the GOGREEN plus packet to customers at its German branches since August of 2006. DHL recently began offering business customers in Europe a climate-neutral option for express shipments. The World Economic Forum in Davos was the first international customer to take advantage of this option in an effort to achieve its own objective of holding a carbon neutral congress. Deutsche Post World Net has also gained additional customers in Sweden.
GOGREEN is more that just a symbolic effort to protect the climate. It is a sustainable business model designed to meet the growing desire of customers to cut back on emissions. A Group-wide carbon management program - a kind of "CO 2 Bank" - is at the heart of the program. It serves as an effective link between emission-reducing GOGREEN products and climate protection measures. Deutsche Post World Net employs a patented procedure to calculate the exact amount of emissions for every GOGREEN shipment during transport. The carbon management procedure, which has been certified by an independent institute, converts emission volume into corresponding carbon credits, which flow into climate protection projects. A key objective is to encourage the use of alternative fuels, that is to replace fossil fuels with renewable sources of energy such as bio-diesel and bio-gas as well as increase use of new technologies such as hybrid-powered vehicles in the fleets of Deutsche Post World Net. Also supported are external climate protection projects such as solar energy systems as replacements for fossil fuel-driven systems and projects aimed at reducing methane.
Deutsche Post World Net is thus the first logistics services provider to conduct its own carbon management program and offer emission-neutral transport service in Europe. The Group has been recognized for its efforts to protect the climate by the international Carbon Disclosure Project (CDP - www.cdproject.net), which awarded Deutsche Post with the highest rating in the sector of air cargo & and courier service.