"Close, reliable, everywhere" - Facts about Deutsche Post
The planned full liberalization of the mail delivery market in Germany remains a hot topic. Although the framework for the deregulation has yet to be finalized, Deutsche Post has no doubt that competition on the mail delivery market will further intensify. The Group is already well prepared to deal with the challenges. A closer look at employee performance, the Group's infrastructure and its business processes underscores this. Deutsche Post World Net is "close, reliable, everywhere" - the claim for the new marketing campaign embodies the central promise of the company's mail delivery service.
The Group is currently the sole universal service provider on the German mail delivery market. It thus has special responsibilities to offer a complete range of postal services, to maintain a dense network of stationary postal outlets and mailboxes, and to ensure certain standards in delivery time.
From Kiel to Constance, Deutsche Post is the guarantor for comprehensive mail delivery to all parts of Germany. This is made possible by a highly developed infrastructure, efficient route planning and carefully coordinated operations.
The figures paint an impressive picture: nationwide Deutsche Post has 82 letter distribution centers, more than 54,000 delivery districts and starting in autumn more than 13,000 postal outlets.
Day in and day out more than 150,000 employees, including 80,000 mail deliverers collect, sort and deliver approximately 70 million letters per work day. Whether by foot, bicycle, vehicle or even boat - mail delivery personnel serve a total of 40 million households in Germany from the largest urban areas to the most remote corners of the country.
Postal employees enjoy a good reputation nationwide. In a survey conducted by Forsa, nine out of 10 German residents described Deutsche Post delivery personnel as very reliable and trustworthy. In response to the results of the survey Deutsche Post World Net has launched a new campaign to let customers select the "1,000 Mail Deliverers of the Year".
Deutsche Post World Net delivers 95 percent of all letters within one day following receipt or last mailbox pickup. Even international mail reaches its destinations in good time: 96 percent of international letters processed by Deutsche Post reaches recipients within three days. This exceeds by far the European Union guideline that calls for 85 percent of international letters to be delivered within a three-day period.
The company also ensures punctual delivery of business correspondence, newspapers and magazines, mailers and advertising materials for its major customers.
The customized services offered by Deutsche Post also give companies an added competitive advantage. For example, business customers rely on Deutsche Post for classic direct marketing tools, and the company's Corporate Business Solutions division simplifies business processes for major customers.
The infrastructure that makes it possible to deliver tremendous volumes of mail punctually and reliably all over the country is not something that can be created overnight. It takes years and even decades to build such a quality infrastructure. Deutsche Post is thus well prepared for the pending deregulation of the German mail delivery market. But the conditions surrounding the deregulation remain unclear. Uniform regulations that govern the activities of all postal service are needed to create a level playing field and thereby ensure fair competition.