You can have everything, all at once: school, career, life... hold on, it's all a big blur!
You want the perfect life, but without any of the work. How? "Healthstyle" is the answer - performance-enhancing drugs that range from a little psychoactive help to full blown anti-aging remedies. Experts say Western consumers won't be able to get enough of this stuff. Almost 90 percent of experts say in the future, we'll fix the consequences of living faster - age and stress - not by slowing down, but by popping pills.
Medical fixes at home, pharmaceutical solutions at work - will we even bother to run doping tests in the future?
Thesis 73: "Healthstyle" dominates private consumption in Western societies, the market for performanceenhancing psychoactive drugs and anti-aging medication experiences a lasting boom.
"'Healthstyle' will play a crucial role and is expected to strongly influence consumers' demands and mind-sets. New markets will emerge. However, professionals believe that this trend will bypass considerable groups within the older generation (see Thesis 69) as well as those increasingly cut off by social and cultural divides.
This result again indicates participants' optimistic overall view regarding technology and innovation: The implications of old age and stress can and will be solved by medical engineering and not by lifestyle changes. This also correlates with the expected acceleration of life (Thesis 74).
In addition, consumers specifically prioritize convenience: People long for comfort, and medical solutions are seen as providing the desired comfort and convenience."
All theses can be found in the study to download.