In 2009, we presented our Strategy 2015, which involves three core objectives: we want to be the provider of choice for customers, an attractive investment for shareholders and the employer of choice for our staff. These goals are all closely related: satisfied employees lead to satisfied customers, on whose loyalty the economic success of the company rests. Our Group strategy continues to apply and is now closely intertwined with the business strategies of the divisions. We measure the success of our strategy by the progress we make towards our three core objectives. In this regard, we particularly measure progress in terms of our customers’ satisfaction, employee satisfaction and our divisions’ growth and profitability.
We want to maintain our position as Die Post für Deutschland (the postal service for Germany). At the same time we intend to become the logistics company for the world by making use of the global strength of our logistics business. The Deutsche Post brand stands for a company that sets global standards in quality, technology and efficiency and has already proven itself able to very successfully meet the challenges inherent in this mature market. Our goal is to continue operating highly profitably in the MAIL division and to enhance our range of services by adding more communications products. The DHL brand stands for a wide product spectrum and a global logistics presence. Our EXPRESS, GLOBAL FORWARDING, FREIGHT und SUPPLY CHAIN divisions operate in attractive market segments. We want to continue taking advantage of the excellent growth opportunities in the logistics industry.