Strategy 2020: Focus.Connect.Grow.
In April 2014 Deutsche Post DHL introduced its new Strategy 2020:Focus.Connect.Grow. The strategy aims to further position our company as The Post for Germany and The Logistics Provider for the World.
As with our previous Strategy 2015, our new strategy is simple without being simplistic. It is based on the three pillars of Focus, Connect, and Grow. Each of these pillars provides clear objectives for the coming years with ambitious yet achievable goals.
Focus: We focus on what has made us successful
We remain a postal and logistics company. We will continue to focus on logistics as our core business, with more than 85% of revenue coming from our logistics business by 2020. Our divisions are well-positioned to take advantage of the growth markets of the world. We will also continue to secure our letter business in Germany, while also further expanding our services for the e-commerce market. The latter is underlined by the renaming of our previous MAIL division to Post - eCommerce - Parcel.
Our Focus pillar reconfirms our commitments made in Strategy 2014 to be Provider, Employer and Investment of Choice and to contribute to a better world with our Living Responsibility program.
We firmly believe that, by realizing the goals of our Focus pillar, we will achieve industry-leading margins.
Connect: We connect across our organization
Our Connect pillar deals with our company's potential stemming from the internal exchange of know-how, expertise and talent. This pillar addresses a number of specific areas in which we will work closely together to improve our service quality and ensure excellence.
One very significant step we have taken is the introduction of our company-wide Certified program. We will provide specialist training for all employees that gives them the skills and knowledge to be successful in their jobs.
We are also ensuring that our divisions work more closely together when this is beneficial for the company or our customers, such as by strengthening our best-practice sharing and interoperability between our business units.
We believe that, working together, we can achieve quality leadership within our industry and consistently deliver excellent services.
Grow: We expand in new market segments
With our Grow pillar, we outline our continued expansion in growth markets and segments, most specifically in emerging markets and the vibrant e-commerce markets of the world. In e-commerce, we will follow a strategy that has proven successful in the German Parcel business and allowed us to gain market share in recent years. We aim to export these capabilities to other regions and tap into opportunities in domestic parcel delivery and e-commerce services in selected markets, with a particular focus on emerging markets. The breadth of services will also include e-fulfillment and e-facilitation, such as in payment and online marketplace services.
We are already one of the most well-positioned global logistics companies in emerging markets and we intend to further strengthen this position by expanding our footprint in these economies. Our goal is that 30% of our revenue will stem from emerging markets by 2020.
We are convinced that we will achieve sustainable above-market growth by following this strategy.